There’s an idea touted by some of the world’s wealthiest people that we all need to work from dawn until our heads hit the pillow at night, totally exhausted. The more hours we put in, they tell us, the more successful we will be. 

But, of course, that’s not a recipe for a good life. Sure, you might have a bit of extra money at the end of the month, but the price you pay for success by this method is 20 years of grinding or more. That’s not exactly a life well spent.

There is a better way. And that’s the actual way that most successful people get to where they want to be in life. Instead of constantly hustling, they just take advantage of opportunities as they come along. They have a more flexible approach to business. 

But what does this look like in practice? Here are some answers.

Leverage Digital Capital

In the past, entrepreneurs leveraged physical capital and human labor. CEOs got rich because they benefited from a small chunk of everyone else’s work.

But in the modern age, there are new types of capital. And one of them is the digital space. 

Say, for instance, you want to teach a course. In the past, you would have to get a job at a university, or you’d need to get some other professional training or qualification for people to take you seriously. 

Now, though, the audience you get is a direct reflection of the merit that you offer. You simply set up your lectures on an online platform and away you go.

What’s wonderful about this business model is that you can scale it as much as you like. You could have potentially hundreds or thousands of people on each online course.

This approach reduces the hours that you have to work and magnifies your income.

Qualify Your Leads

Next, look for ways to qualify your leads, as suggested by services such as LegalLeads Digital. By doing this, you can cut down on the number of dud calls you make and emails you send. You only put your effort into clients that are genuinely able and willing to buy from you. 

Lead qualification is a challenging process. It requires a lot of research and work. That’s why most entrepreneurs simply farm it out to agencies that already have their processes down to a tee. This way, they can just concentrate on doing what they love.

Ride On Another Firm’s Success For A While

Lastly, while it might seem like a shameful tactic, riding on another firm’s success when you are growing your enterprise is an excellent strategy. If you can get your name beside a top brand or firm, it can work to drive sales and improve your income considerably. 

In practice, this might mean showing up to an event with them, partnering with them for a marketing deal, or perhaps even launching a product together. You want to achieve brand capital by association. That’s what you’re aiming for.